In a National Geographic article dating back to 2016, Puglia was defined as the perfect place to spend a leisurely holiday, the same you can have in Capri or Portofino. In the same article, Puglia was labelled as “relatively unknown”: as time went by, this statement turned out to be false given the extraordinary popularity that Puglia has recently acquired. 

According to the prestigious Financial Times, the sunny region- in the past years- has overtaken Tuscany. Many tourists are still investing in the Chianti Shire, but many others are getting more and more enthusiastic about Puglia, but what aspects appeal them most?  

Apparently Tuscany is way too crowded and touristic, whereas Italy’s boot still has that authentic touch. Especially people coming from England are prone to invest in Puglia, in contrast with the Italian financial crisis. Nevertheless, since 2015, investments and transactions in the so called “Golden Triangle” (Brindisi, Martina Franca, Monopoli) are exponentially increasing.

Moreover, Puglia amazes for is historical heritage: structure such as trulli and masserie are the purest expression of the local ancient tradition.  Alberobello, Lecce, Manduria, Nardò and Gallipoli that are the most popular area because they are considered as an all-year-round destination, unlike S. Maria di Leuca. 

Last but not least, Puglia attracts every summer many celebrities: Naomi Campbell, Madonna, Meryl Streep are just a handful of VIPS that choose Puglia as their place to be, drawing the world’s attention to this breathtaking region. 

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